1. DocumIncorporated will launch a webpage called Trash Tracker. One million plastic products containing GPS tracking devices will be planted in popular retails across America. After enough time has passed for most of the products to be sold (so as to make sure the results are accurate) the positions of the products will be represented on a live map hosted on trash-tracker.net. The webpage will then be advertised on various popular websites. By raising awareness of the large amounts of plastics that end up in the ocean, Trash Tracker will reduce the spread of “throwaway culture” and therefore alleviate stress placed on our oceans.

The Trash Tracker in Action

Solution Idea

By Owen Pasley, Brooks Groharing, and Stephen Drown

3/20/13 - The bottle is being tracked in the East Pacific Ocean

4/01/13 - The bottle has entered the Great Pacific Garbage Patch

                         

                        The latest in trash tracking technology